To sell your product to enterprise buyers, minimize the times when you need to say “No” during the sales cycle. Enterprise software purchasing is a complex process with potentially innumerable stakeholders and procedural hurdles to cross. Even if you have a badass product that will perfectly fit your customer’s needs, you still need to wade through a complex buying process.
Selling to the Enterprise #2: Avoid Saying No
Selling to the Enterprise #2: Avoid Saying No
Selling to the Enterprise #2: Avoid Saying No
To sell your product to enterprise buyers, minimize the times when you need to say “No” during the sales cycle. Enterprise software purchasing is a complex process with potentially innumerable stakeholders and procedural hurdles to cross. Even if you have a badass product that will perfectly fit your customer’s needs, you still need to wade through a complex buying process.