We’ve written before that building a product that users will love and customers will buy is kind of like dating or marriage. Two people need to capture the magic of aligning what they bring to the table with what the other is seeking. It’s an opaque, situation-specific dance, not an algebra equation that you can crank through.
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Selling to the Enterprise: Be…
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We’ve written before that building a product that users will love and customers will buy is kind of like dating or marriage. Two people need to capture the magic of aligning what they bring to the table with what the other is seeking. It’s an opaque, situation-specific dance, not an algebra equation that you can crank through.