When you sell a B2B product you spend a lot of time explaining how you’re different from the competition. We do X and Y and Z and they do A and B and C. They’re obviously wrong. Choose us. If you’re selling the same thing long enough you’ll find that you probably have gotten some things right - X and Y were brilliant differentiators - but you won’t have gotten everything right. You picked Z when you should have done C.
A Blessing and a Curse
A Blessing and a Curse
A Blessing and a Curse
When you sell a B2B product you spend a lot of time explaining how you’re different from the competition. We do X and Y and Z and they do A and B and C. They’re obviously wrong. Choose us. If you’re selling the same thing long enough you’ll find that you probably have gotten some things right - X and Y were brilliant differentiators - but you won’t have gotten everything right. You picked Z when you should have done C.