In the course of conversations with startups that I’ve invested in, that I advise, or that I simply encounter, it’s very common to get into discussions about prioritization.
First off, some prioritization is still reasonable. If you have 5 things you're considering doing, you still need to pick one of them. The idea of velocity + focus is that it's better to have: "Prioritize 3 of your 5 best ideas" rather than "Prioritize 1 of your best 10."
Second, there's a ton that goes into shipping a great product that isn't strictly prioritization. GTM, research (better overall ideas at top of funnel), quality checking, adding velocity, etc. There's always lots to do.
How does the role of a Product Owner changes then where big part of their job is prioritisation?
First off, some prioritization is still reasonable. If you have 5 things you're considering doing, you still need to pick one of them. The idea of velocity + focus is that it's better to have: "Prioritize 3 of your 5 best ideas" rather than "Prioritize 1 of your best 10."
Second, there's a ton that goes into shipping a great product that isn't strictly prioritization. GTM, research (better overall ideas at top of funnel), quality checking, adding velocity, etc. There's always lots to do.
Gold: "The better you are at moving fast the worse you can be at prioritization. "