Selling to the Enterprise: Crafting Product Narratives
blog.staysaasy.com
Enterprise software is expensive, and buying anything expensive carries an emotional component. As a result, most enterprise software buyers ultimately make their decisions based upon narratives - stories you tell yourself to give you confidence in a decision. I’ll be a hero if I choose the right tool. My bottom line will benefit if we’re using the best platform. I’ll get promoted if I can increase topline revenue.
Selling to the Enterprise: Crafting Product Narratives
Selling to the Enterprise: Crafting Product…
Selling to the Enterprise: Crafting Product Narratives
Enterprise software is expensive, and buying anything expensive carries an emotional component. As a result, most enterprise software buyers ultimately make their decisions based upon narratives - stories you tell yourself to give you confidence in a decision. I’ll be a hero if I choose the right tool. My bottom line will benefit if we’re using the best platform. I’ll get promoted if I can increase topline revenue.