Great article and so many relatable memories. I would say that if you are competing with a mega tech company, it seems more likely they will acquire you rather than “give up after a decade” if they can’t find a way to kill you.
I also think your point at the end about builders is especially important. It’s easy to forget how difficult it is to build and maintain positive alignment between Marketing, Sales and Product and it’s easy for successful incumbents to become complacent and bogged down by process.
That is both a warning for established players and an opportunity for startups that can respond faster to customer needs with good-enough sales and marketing.
I've got to send it to my co-founder as we are a build fast startup who is looking at taking on a large competitor in the space and knowing it'll take 2-3 years for them to really even react is good to know.
Great article and so many relatable memories. I would say that if you are competing with a mega tech company, it seems more likely they will acquire you rather than “give up after a decade” if they can’t find a way to kill you.
I also think your point at the end about builders is especially important. It’s easy to forget how difficult it is to build and maintain positive alignment between Marketing, Sales and Product and it’s easy for successful incumbents to become complacent and bogged down by process.
That is both a warning for established players and an opportunity for startups that can respond faster to customer needs with good-enough sales and marketing.
This is a great article.
I've got to send it to my co-founder as we are a build fast startup who is looking at taking on a large competitor in the space and knowing it'll take 2-3 years for them to really even react is good to know.
Great stuff! Maybe you can follow up with some examples? ;)