Enterprise products defend their long-term value by solving really hard problems. To see why, here’s a common enterprise customer lifecycle: You build a useful product. A large enterprise company buys it. You support your product. Enterprise teams are like airplanes where new people and crews are constantly joining and departing the same hull; the customer’s team evolves as people are promoted, hired, fired, and reorganized.
Enterprise Retention Means Solving Hard Problems
Enterprise Retention Means Solving Hard…
Enterprise Retention Means Solving Hard Problems
Enterprise products defend their long-term value by solving really hard problems. To see why, here’s a common enterprise customer lifecycle: You build a useful product. A large enterprise company buys it. You support your product. Enterprise teams are like airplanes where new people and crews are constantly joining and departing the same hull; the customer’s team evolves as people are promoted, hired, fired, and reorganized.